3 focused design audits

What's holding your product back?

What's holding your product back?

Find what’s blocking your conversion, retention, or competitive edge. Get tailored recommendations for your app or website with our 3 focused design audits.

100+ products optimized since 2014.

Is your product underwhelming? Something has to change if you're noticing these issues

Is your product underwhelming? Something has to change if you're noticing these issues

Users drop off before they even get started.

⁠Traffic’s up, but conversions? Not so much.

They sign up, poke around, and vanish.

⁠Competitors are pulling ahead, and you’re left wondering why.

product team

"We have too many features"

"We have too many features"

Sales team

"We need to add more features"

"We need to add more features"

Tech team

"UI/UX can be more intuitive"

"UI/UX can be more intuitive"

There is only one way to find out who is right. We will help you uncover the real problems and deliver targeted recommendations on what your product needs most.

Let’s dive into how each design audit delivers results. 👇

Conversion audit

Conversion audit

Uncover the friction points and design flaws costing you valuable conversions. Often, minor design changes can lead to significant improvements in user acquisition, revenue, and growth.

What's included…

User journey analysis

Drop-off analysis

Behavioural insights

CTA recommendations

UX review

UI review

Case study

Boosting Mali's signups by 30% with a redesigned mobile app.

Mali, a popular pregnancy and baby tracker app, was struggling with low signups and high drop-off rates during the onboarding process. Despite a strong user base of existing users, their app's conversion rate was lagging, and prospective users were not completing the signup process. Key touchpoints, including call-to-action placement and the user flow, were creating friction and preventing new users from engaging with the app.

Case study

Boosting Mali's signups by 30% with a redesigned mobile app.

Mali, a popular pregnancy and baby tracker app, was struggling with low signups and high drop-off rates during the onboarding process. Despite a strong user base of existing users, their app's conversion rate was lagging, and prospective users were not completing the signup process. Key touchpoints, including call-to-action placement and the user flow, were creating friction and preventing new users from engaging with the app.

Case study

Boosting Mali's signups by 30% with a redesigned mobile app.

Mali, a popular pregnancy and baby tracker app, was struggling with low signups and high drop-off rates during the onboarding process. Despite a strong user base of existing users, their app's conversion rate was lagging, and prospective users were not completing the signup process. Key touchpoints, including call-to-action placement and the user flow, were creating friction and preventing new users from engaging with the app.

Case study

Boosting Mali's signups by 30% with a redesigned mobile app.

Mali, a popular pregnancy and baby tracker app, was struggling with low signups and high drop-off rates during the onboarding process. Despite a strong user base of existing users, their app's conversion rate was lagging, and prospective users were not completing the signup process. Key touchpoints, including call-to-action placement and the user flow, were creating friction and preventing new users from engaging with the app.

Clients typically see a 15-30% increase in conversions after implementing our recommendations, with changes as simple as optimizing CTAs or simplifying user flows.

Retention audit

Retention audit

Are users leaving your product too soon? Identify the friction points and design flaws that are silently driving users away. Minor design and engagement tweaks can lead to significant improvements in retention, increasing your customers' lifetime value.

What's included…

User journey analysis

Churn analysis

Engagement insights

Feature-usage mapping

Re-engagement tips

UX review for retention

UI review for familiarity

Case study

Increasing Eastspring's user engagement with a website overhaul

Eastspring, a leading investment firm, was facing declining user engagement on their website. Despite having valuable content and resources, users were dropping off after their initial visit, and engagement metrics were well below industry standards. This led to poor retention rates and missed opportunities to convert first-time visitors into loyal users.

Case study

Increasing Eastspring's user engagement with a website overhaul

Eastspring, a leading investment firm, was facing declining user engagement on their website. Despite having valuable content and resources, users were dropping off after their initial visit, and engagement metrics were well below industry standards. This led to poor retention rates and missed opportunities to convert first-time visitors into loyal users.

Case study

Increasing Eastspring's user engagement with a website overhaul

Eastspring, a leading investment firm, was facing declining user engagement on their website. Despite having valuable content and resources, users were dropping off after their initial visit, and engagement metrics were well below industry standards. This led to poor retention rates and missed opportunities to convert first-time visitors into loyal users.

Case study

Increasing Eastspring's user engagement with a website overhaul

Eastspring, a leading investment firm, was facing declining user engagement on their website. Despite having valuable content and resources, users were dropping off after their initial visit, and engagement metrics were well below industry standards. This led to poor retention rates and missed opportunities to convert first-time visitors into loyal users.

Every churned user is a missed opportunity. The sooner you address retention issues, the faster you’ll see users staying engaged and coming back.

Competitive audit

Competitive audit

Gain critical insights into your competition to refine your strategy and enhance your market position.

What's included…

User sentiment review

Feature comparison

UX benchmarking

UI comparison

It’s one thing to track your competitors; it's another to use that knowledge to drive your growth.

Not sure which audit is best for you?

Not sure which audit is best for you?

Not sure which audit is best for you?

Not sure which audit is best for you?

Book a discovery call to discuss your product’s challenges and get a tailored recommendation on which audit will drive the most impact for your business

How it works

How it works

Step 1: Book a discovery call

Schedule a call with Sudhir, who will take the time to understand your product and business goals. We’ll assess which of our targeted audits—conversion, retention, or competitive—will deliver the most value for your specific needs.

Step 2: We get to work

Once we’ve identified the right audit, our team will examine your product’s data and user behavior. We'll analyze key friction points, explore growth opportunities, and gather actionable insights tailored to your goals.

Step 3: Audit delivered in 3 days

We'll schedule a call to discuss the findings. You’ll then receive a clear, detailed audit presentation that includes our recommendations for optimization, prioritized by impact.

Hi, I’m Sudhir 👋🏼

Hi, I’m Sudhir 👋🏼

I've met countless founders and product leaders who pour their passion into creating amazing products, only to feel frustrated when users aren’t sticking around or engaging as they had hoped.

After designing hundreds of products, I’ve learned one key truth: Most products don’t fail because they’re doing too little—they fail because they’re doing too much.

More features, more marketing spend, more complexity—without addressing the real problems holding them back.

I’ve seen it all—users dropping off, products struggling to retain attention, and competitors pulling ahead.

The solution isn’t adding more; it’s mostly fixing what’s broken.

With over 20 years of experience designing for startups and global brands, I bring real-world insights to each audit, ensuring you’re not just getting advice—you’re getting a plan that works.

Let’s focus on what really matters and get your product performing at its best. 🚀

Bayzil is for you if...

Bayzil is for you if...

Bayzil is for you if...

You need strategic design guidance

You need strategic design guidance

You need strategic design guidance

The in-house teams get so busy solving problems "in" the product, that it's hard to work "on" the product. It's easy to miss the big picture. We come in with a fresh set of eyes, offering teams high-level, strategic design guidance. What would it take to elevate your product from good to exceptional, without adding any more layers of complexity? That's what we're here to answer.

Bayzil brought deep expertise in financial services to lay a solid foundation for Yufin.

Bayzil brought deep expertise in financial services to lay a solid foundation for Yufin.

Shubhrendu Khoche

Shubhrendu Khoche

Co-Founder & CEO, Miti Ventures

Co-Founder & CEO, Miti Ventures

Bayzil is our go-to agency for world-class design thinking and product design.

Bayzil is our go-to agency for world-class design thinking and product design.

Hasan Mehdi

Hasan Mehdi

Chief Marketing Officer, Dotlines

Chief Marketing Officer, Dotlines

You're building across platforms

You're building across platforms

You're building across platforms

Designing one product is hard enough; doing it consistently across multiple platforms adds to the challenge. You need consistent, top-tier design across multiple projects—digital products, websites, or entire platforms. We deliver design that flows effortlessly, no matter the medium. Create a cohesive brand experience that drives engagement.

Your bold idea needs execution

Your bold idea needs execution

Your bold idea needs execution

You have a bold vision but no designer has been able to translate it into a clear and stunning product experience. Most designers are great at translating instructions into beautiful UI. Very few can turn a vision into a product. Translate your bold vision into a compelling product. Don't just solve "any" problem. Build a product that solves "the" problem.

The whole team were blown away by Bayzil's creativity. Thanks.

The whole team were blown away by Bayzil's creativity. Thanks.

Isaac Khazi

CTO, BlockchainLabs

CTO, BlockchainLabs

I am really happy with how the prototype for the YC demo turned out.

I am really happy with how the prototype for the YC demo turned out.

Nick Ramsay

Nick Ramsay

CEO & Co-founder, Circular

CEO & Co-founder, Circular

You're pitching to investors

You're pitching to investors

You're pitching to investors

Investors don’t just want to see a good idea—they want proof that it works. You need a prototype that is functional, polished, and, well… impressive. We just love building high-fidelity prototypes. They strike the right balance between speed and creativity. There was a time when we were focused solely on prototypes! Good for our clients who secured funding from the likes of Sequoia and YC.

You want to stand out with design

You want to stand out with design

You want to stand out with design

You're constantly disappointed by cookie-cutter designs that fail to capture the creativity you crave for your product. Standing out doesn’t come from following trends—it comes from breaking them. Most times, it’s not about adding more; it’s about doing less with intention. The more you simplify, the more memorable you become.

These guys are just fantastic, I would say one of the best UX professionals I have had the opportunity to work with.

These guys are just fantastic, I would say one of the best UX professionals I have had the opportunity to work with.

James Hickson

James Hickson

Founder, Bloom Services Capital

Founder, Bloom Services Capital

Is it time to fix your conversion rate, boost retention, or outshine your competitors? Let’s get started.

Is it time to fix your conversion rate, boost retention, or outshine your competitors? Let’s get started.

Is it time to fix your conversion rate, boost retention, or outshine your competitors? Let’s get started.

Is it time to fix your conversion rate, boost retention, or outshine your competitors? Let’s get started.

100+ products optimized since 2014.